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Press

BLUE Money launches at Bett 2027

Our launch announcement, key facts and media contact.

FOR IMMEDIATE RELEASE · [DATE], London

BLUE Tech launches BLUE Money at Bett 2027: a game that teaches UK secondary pupils to spot scams and manage money

BLUE Tech Ltd will launch BLUE Money at Bett 2027 (20–22 January, ExCeL London): a financial education game for Years 7–11 that helps schools meet curriculum and safeguarding requirements on money and online scams.

Scams now reach young people every day. In research for Safer Internet Day 2025, the UK Safer Internet Centre found that 46% of 8–17-year-olds say they have been scammed online, 79% come across scams at least once a month, and 74% want to learn more about how to spot them.

Schools are expected to respond. Financial education has been part of the KS3–4 citizenship curriculum since 2014. The revised RSHE statutory guidance, in place from September 2026, asks secondary schools to teach about scams, fraud and the misuse of deepfakes. Keeping children safe in education lists phishing and financial scams among the online risks schools must address.

BLUE Money turns those requirements into short game rounds. Each pupil protects a vault of game coins with BLUE, their Guardian character. Realistic texts, DMs, emails and adverts arrive one at a time; pupils decide whether each is a scam or genuine, then see the clue that gave it away. Every brand and sender in the game is fictional.

Teachers can use BLUE Money as a three-minute lesson starter or play Vault Raid, a whole-class game on the board in which pupils join with a code and play in teams. A teacher dashboard shows which curriculum topics each class has covered. There are no pupil accounts, no chat and no adverts.

The first module, on scams and fraud, launches at Bett 2027. Further modules on budgeting, saving, risk and adult life follow, together with a 2027 season on AI scams and deepfakes.

"[Quote from a BLUE Tech spokesperson, to be written and approved.]"

Secondary schools can register to become launch partners and try BLUE Money with their classes before and after launch by emailing [email protected].

ENDS

Notes to editors

  • About BLUE Tech Ltd: BLUE Tech is a UK education technology company building BLUE Money, a game-based financial education programme for secondary schools.
  • Bett 2027: 20–22 January 2027, ExCeL London. Demos by appointment.
  • Images: game screenshots and the BLUE character are available on request.
  • Source for statistics: UK Safer Internet Centre, research for Safer Internet Day 2025.

Media contact

Press office, BLUE Tech Ltd · [email protected]

Key facts

At a glance

  • Years 7–11, ages 11–16
  • Mapped to KS3–4 citizenship
  • No pupil accounts, chat or ads
  • Runs in any web browser
Launch

Bett 2027

20–22 January 2027, ExCeL London. Demos by appointment: [email protected]

Media assets

Images and video

Screenshots, the BLUE character and a 60-second gameplay trailer are available on request.

Launching at Bett 2027

Bett, 20–22 January 2027, ExCeL London. Meet us for a demo by appointment, or become a launch-partner school and try BLUE Money with your classes first.