BLUE
For parents and carers
A game that teaches money sense
BLUE Money teaches young people aged 11–16 to spot scams and manage money. Your child protects a vault of game coins with BLUE, their Guardian, by deciding which messages are scams and which are genuine.
What your child does
Short rounds, real skills
- Read realistic messages: texts, DMs, emails, adverts and game trades.
- Decide: scam or genuine? Then see the clue that gave it away.
- Earn game coins and experience, and watch BLUE grow.
- Later modules cover budgeting, saving, risk and life at 18.
Screens from the current build, November 2026. All brands and senders in the game are fictional.
Safety and privacy
What we store, and what we don't
We don't
- ask for your child's name, email or date of birth;
- let pupils chat with each other or with strangers;
- show adverts or track your child across the web;
- use real money: coins are game points.
We do
- keep your child's nickname and progress on their own device;
- use only fictional brands and senders in every scam;
- show only team scores on the classroom screen;
- follow UK data protection law.
Read our full privacy notice, or email [email protected] with any question.
Launching at Bett 2027
Bett, 20–22 January 2027, ExCeL London. Meet us for a demo by appointment, or become a launch-partner school and try BLUE Money with your classes first.